In January 2026, Welong attended Gulfood Dubai, one of the world's largest and most influential food and beverage exhibitions, presenting our latest innovations in instant boba pearls and bubble tea solutions to customers from the Middle East, Europe and global beverage markets.
What we showcased
- 2-minute ready-to-serve instant boba pearls — no cooking equipment required
- Ready-to-drink bubble tea solutions — the Instant Bubble Tea Mix line
- Frozen-resistant tapioca pearls — chewy straight from the freezer at −18℃
- Shelf-stable bubble tea ingredients — 12-month ambient storage
- Custom flavour & OEM packaging services — including artwork in local languages
Why the Middle East matters for bubble tea
Bubble tea consumption in the Gulf is growing quickly, driven by a young, mobile-first consumer base and an expanding café sector. For suppliers, the market has one hard requirement: reliable Halal certification. Welong's Halal certification, combined with HACCP, ISO 22000 and FDA registration, is designed to remove that barrier for distributors and café chains entering or expanding in the region.
Our instant format also solves a practical problem specific to hot climates: ambient shipping and storage. No cold chain is required across the supply route, which lowers landed cost and reduces spoilage risk.
Meet the team
Our export team communicates in English, Spanish and Chinese. If you would like samples, a specification sheet or a private-label quotation, get in touch and tell us which exhibition you plan to attend — we will arrange a meeting slot.