News & Exhibitions

Where we have been, what we are launching, and what is happening in the global bubble tea market.

Gulfood exhibition venue in Dubai
Exhibition · January 2026

Meet Welong at Gulfood Dubai 2026

In January 2026 Welong attended Gulfood Dubai, one of the world's largest and most influential food and beverage exhibitions, presenting our instant boba pearls and bubble tea solutions to buyers from the Middle East and beyond.

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Welong instant boba pearls production
Exhibition · October 2025

Welong at the 2025 Abu Dhabi International Food Exhibition

In October 2025 we presented our latest innovations in instant boba pearls and bubble tea solutions to customers from the Middle East, Europe and global beverage markets.

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Coming up

What We Are Writing About Next

Our content programme covers the questions buyers actually search for — bookmark this page or ask to be added to the mailing list.

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Instant vs. frozen vs. dried pearls

A side-by-side comparison of cost, labour, texture and shelf life for café operators.

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Entering the Middle East market

What Halal certification, labelling and distribution actually require for bubble tea ingredients.

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Boba beyond the cup

Menu ideas for pearl egg tarts, bubble waffles and frozen desserts that increase ticket size.

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